SOGO is simply The Shopping Landmark for Hong Kong people and a must-see for all Tourists alike --- the Harrods of Hong Kong so to speak. The Department Store is characterized by their “one-stop shop”, “shop-in-shop”, “Japanese style” and “customer oriented” concepts, offering the best shopping experience in purchasing quality goods whilst providing the best customer service all within a comfortable and pleasurable shopping environment.

The New SOGO Club designed by Alexander Wong consists of three categorical segments : Lifestyle which lies on the 11th and 16th Floors, Home on 12th and 13th Floors, and Beauty for 14th and 15th Floors.